Google and the rest of the search engines just love WordPress blogs and the reason for this is simple. Most bloggers who use WordPress provide their visitors with fresh, original content on a regular basis. They get their message out to the world and really enjoy doing it.
Gone are the days when you would pay a webmaster to build you a 4-5 page website add some content (usually all about you) and forget about it… then expect prospective clients to find you. Well, those days are well gone, now you have to give Google what it needs to provide their customers with an ‘excellent customer experience‘.
Creating a WordPress blog for your home-based business is one of the best things you can do and you’ll soon see how easy it is to build a relationship with your prospective clients if you are a new entrepreneur or small business owner.
Offline marketing can be really expensive and we have to ask ourselves if it really works? Are people seeing your advert if you use flyers or newspaper ads? This can be costly if you are at the start-up stage of your business.
A better way to build a relationship with your followers is to create a business blog and I’ll share several good reasons with you why it’s so affective so that you can attract more clients and raise your profits:
WordPress blogs are very inexpensive to set up, in fact, it only costs a few cents a day, in most cases, to host your own business blog so your content is secure.
No.1 – Position Yourself as an Expert
You can position yourself as an ‘expert’ quite quickly if you start to interact with your followers and become a valid source of good quality, relevant information to help them find solutions to their problems.
No. 2 – Providing Great Customer Service
When you create a WordPress blog you are actually building a framework to cut down your telephone calls and emails as you can send people straight to your blog for new information or instructions, etc.
No.3 – Promote Your Business Brand
Having a WordPress blog can increase your brand awareness and raise your online visibility as you can create blog posts and pages full of advertising for your own products and services. They say people have to see an advert around seven times before they take action – so when you create a blog you are actually creating a billboard for your company without the high costs of offline marketing.