How Women Today Use The Internet Women are certainly taking the web and all it has to offer very seriously! I bet it won't even surprise you to discover that women are now turning into right little 'Digital Divas' when it comes to using the internet. I discovered some research recently that I wanted to share with you about how women in particular, are using the web to their advantage.

Recent surveys in the US and the UK show some interesting facts emerging:
  1. Around a quarter of women surveyed shop online once a day
  2. A high percentage of women are keen to pass on relevant information to their friends and family
  3. Most see their mobile/cell phone and computer as a extension of themselves
  4. Women are very keen to build their own private 'address book' database and often have 150+ contacts
Many women have to juggle work and family life, so it's not surprising to learn they embrace the internet with all it's gadgets and gifts to make their life easier. The actual fundamentals of the technology involved doesn't really interest most women, they tend to be are more interested in how the internet can save them time, help them become more informed and learn new things, without them even leaving home. It may not surprise you to learn that women like to communicate with each other, however, there is a growing trend amongst new mothers in particular, to actively keep in touch with their peer group, for example:
  1. Email is a very important part of their lives and features high in the list of preferred type of communication
  2. Stay-at-Home and Work-at-Home Mums are a growing army of internet fans often feeling isolated at home
  3. Many new mothers are keen to search, find and share useful information with others in the same position
So how can this interesting research affect your online business? Researching and understanding the habits of female internet shoppers could prove really beneficial to your online business and help you leverage the growing army of women shoppers coming online.
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